Hi, I’m an Art Director.
Check out my work below.
Art Direction
A nearshoring SaaS platform had a clear story to tell but no visual identity to tell it with. With little more than value propositions to go on, I defined how the brand looked and felt through the ad creative itself.
Graphic Design
An automotive audio brand built around motion needed to work in still frames. I translated its energy into static ad creative that spoke to two very different crowds: home hi-fi enthusiasts and technical decision-makers at car manufacturers.
A sustainability platform came out of a rebrand with an identity that wasn’t built for advertising. Working at an ad agency, brand work was outside my usual remit, but I stepped in and shaped it into a paid media system the client loved.
